Preparing to make some big changes? Maybe something has gone wrong, and you need to deal with the fallout. When you’re touching the lives and interests of many people, in many ways, communications are often nuanced and intricate.

I’ve provided communications counsel to boards facing what seems like intractable opposition and yet, through taking care of those relationships and communicating with clarity and understanding, resolution has been achieved. We’ll “work the problem”, as NASA would say. It’s not rocket science, it IS considered, empathetic and timely.

I’ll work with you to develop a communications strategy covering all aspects of how your organisation communicates, internally and externally. It sets the overall direction, defining what each of your audiences needs to understand about you, so that what you’re saying feels relevant to their interests. It ensures clarity, consistency, and alignment across leadership messaging, internal engagement, stakeholder relations, and brand positioning. With a comms strategy in place everyone can understand your mission, goals, and impact. Without it, messages get lost or misunderstood.

I like to think of myself as a message architect, developing strong, structured messaging for boards so that they can communicate with their colleagues and communities more effectively. I lead workshops, distil outputs, and copywrite. It’s a collaborative process with each client, resulting in simple sentences and phrases that everyone can use and get behind.

You probably instinctively know when a piece of writing from your organisation feels a bit off. Too jargony, maybe. Or rather officious, when approachability is one of your star qualities. A touch paternalistic, when your whole service-offering is founded on empowerment. Or too casual, when the situation merits formality.

I create Tone of Voice Guidelines for your teams to use as practical reference points for all types of written or spoken communication, across your audiences. It can be part of a re-brand project. Or it may simply be one of those things no one has ever got around to doing, until now.

When retained as your Voice Guardian, I’ll be on hand to proof and advise your team, a fresh pair of eyes, ensuring people hear the ‘real you’ that’s best suited to the occasion.

Some important projects lend themselves to a fresh, focused, expert copywriter. A distilled version of your five-year strategy to share with stakeholders, so that they feel informed and involved. An annual report that brings to life the impacts you’re making. Your social impact report, benchmarking progress towards sustainability goals. I turn dry data into a good read.

I also ghost write for executives. Working one-to-one, we build a trusted relationship in which I can capture your voice and understand the ‘leading thoughts’ you are keen to communicate – in blogs, articles, reports, talks or scripts that I write.

I provide training for leaders who want to communicate with greater confidence and clarity. You don’t need to be a marketer. I love delivering workshops with tips and techniques that everyone can put into practice. 

If your organisation doesn’t have PR skills inhouse, I can deliver PR skills training to your marketing team. We’ll look at best practice, ethics, and how to create insight-led campaigns that will enhance your reputation, have measurable impacts, and really resonate with your communities.